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Going Circular - Festival Edition (78´)

Going Circular unlocks the secrets to an innovative concept called circularity, an economic system based on the idea that nothing should go to waste. It’s a deceptively simple idea that is at the heart of nature and the natural world, but very few of us actually live this way. And yet, it has the potential to save our planet’s resources and save us from the ravages of future climate change.

The film tells the story of four visionaries from around the world, whose thinking shapes and informs the concept of circularity: 102-year-old inventor Dr. James Lovelock, biomimicry biologist Janine Benyus, engineer and designer Arthur Huang, and financier John Fullerton. The extraordinary experiences of these very different people changed the way they think about humanity’s future.

Through the deeply personal transformation of each visionary profiled, the film explores concrete solutions individuals and communities are using to move toward a more circular society, rethinking everything from our food, our cities, our financial system, even our fashion industry.

Please click here to watch the 90'-version