Warner Bros. International Television Production and ZDF Studios celebrate 10 international territories and 10 years of BARES FÜR RARES (CASH OR TRASH) on air
- 10 years of Cash or Trash on air since 2013
- Rights now secured for the local adaptations of the format in 10 territories
- Hosts of the BBC One and France 2 adaptations, actor Nigel Havers and journalist Sophie Davant, join WBITVP and ZDF at London TV Screenings
London and Mainz, February 27th, 2023
Warner Bros. International Television Production (WBITVP) and ZDF Studios have come together to commemorate a landmark 10 years of Cash or Trash on air. Since launching on ZDF in Germany in 2013, the addictive collectibles series has been adapted in ten territories, with over 100 series and 6500 episodes and produced worldwide.
The series was an instant runaway hit in Germany, airing first weekly and soon daily. In 2017 it became the most watched Unscripted Daytime series on German TV, an accolade it has retained each year since. The daily version also sparked off an equally successful primetime version, which achieves a consistently strong performance in the slot.
The format has found similar success internationally – launching in 2017 in France it has ranked as the country’s number 1 Unscripted Daytime series in consecutive years from the launch year to date. The format has been so popular with French audiences that a primetime and three spin-off series have followed, with the total number of French episodes produced reaching over 2900, putting it on par with the original long-running German series. In the UK, five series have been produced for BBC One since 2020 and over in Italy viewers nearly doubled between series 1 and series 2, with Discovery Italy commissioning a third upcoming season for 2023.
Cash or Trash joins the powerful line-up of formats being presented by WBITVP at BAFTA on 2nd March 2023. Attending the WBITVP Formats Showcase to mark the milestone year are: host of the BBC One series The Bidding Room, celebrated English actor Nigel Havers, alongside journalist and television presenter Sophie Davant, host of the French adaptation Affaire Conclue (translation: Deal Done).
A confirmed success across Europe, the series made its North African debut this year with a local version broadcast on 2M in Morocco. Brand new episodes of the format will also air in 2023 in Austria (Servus TV), Greece (Star Channel), Germany (ZDF), France (France 2), Italy (Discovery), Poland (Polsat), and the UK (BBC One). Slovakian Markiza TV and Czech TV Nova have also secured the rights for their territories.
Sylvia Brucker, Director Entertainment, ZDF Studios said: From the very start, we have been working very successfully with the experienced team from Warner Bros. In addition to the worldwide distribution of the finished episodes, VOD, licensing and merchandising rights, we are pleased to be able to offer a popular "antique show format" from ZDF, which perfectly complements our format catalogue. The idea of Cash or Trash has a proven success record, is attractive and adaptable worldwide.
Andrew Zein, SVP Creative, Format Development and Sales, Warner Bros. International Television Production, said: We’re thrilled to be celebrating a decade of success for Cash or Trash. The longevity of this programme, its continued presence at the top of ratings list and its ability to generate international editions for daytime and prime time are testament to its enduring appeal. We also have the pleasure of being joined at the Formats Showcase by Nigel Havers and Sophie Davant and we are looking forward to hearing from them about how the promise of hidden treasures and the thrill of a bargain continue to entice viewers and participants alike.
About Warner Bros International Television Production
Founded in 2009, Warner Bros. International Television Production (WBITVP) produces local scripted and non-scripted programming through its network of local production operations of 21 production companies in 13 territories. Across the UK - Wall to Wall, Twenty Twenty and Ricochet. In Europe - France, Germany, Switzerland, Spain, Portugal, Belgium, Netherlands, Finland, Denmark & Sweden, and in Australia and New Zealand. WBITVP’s production operations are responsible for original programming, as well as local versions of formats owned and/or controlled by Warner Bros., such as First Dates, The Bachelor, The Repair Shop, FBoy Island, Who Do You Think You Are? and Glow Up. Scripted series include Gossip Girl, The Twelve, 30 Somethings, Love Me, The Mentalist and Pretty Little Liars. Where WBITVP has no local production capability, it licenses Warner Bros. formats to third parties. WBITVP represents formats from third-party production companies and broadcasters such as North South Productions, Hungry Bear, Radio Karate and CBC Canada.
About ZDF Studios
ZDF Studios was founded in 1993 and is a private subsidiary of ZDF, one of the largest and most renowned television broadcasters in Europe. The company is responsible for worldwide programme distribution, the implementation of international co-productions, acquisition of licences and the merchandising of key brands under its own name, for ZDF and for third parties. Successfully established as an independent market player, it operates as a strong network of 30 direct and indirect subsidiaries and affiliates. ZDF Studios has the largest German-language programme stock in the world, plus a constantly growing catalogue of international productions consisting of series and mini-series, television films, documentaries and children’s programmes. The ZDF Studios group provides a comprehensive full-service offer and covers every stage in the creation and exploitation chain of successful TV productions in all genres, from developing content to producing, licensing, marketing, merchandising, online rights and much more.