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In today’s world, most of us – especially young people – are competing for something, consciously or not. The fun version of these everyday struggles is “Challenge!” It takes up a trend from the Web, where “followers” celebrate their internet heroes who constantly try to outdo themselves (and each other) in tackling ever new challenges ranging from sports and general knowledge to the totally loopy like racing a shopping cart. The show thus combines the creatively interactive online world with classic TV entertainment.